Search Engine Optimization(SEO) is the most important thing one must keep in mind to be ranked high in all the search engines. We must optimize all of our pages be it home page, secondary page for the search engines as without organic traffic no website or blog can survive for long or it's profitability will fall as advertising cost will keep on rising. Organic traffic is particularly vital for bloggers like us who earn some extra money out of our passion. So keeping these things in mind web publishers must optimize their pages as per search engine requirements. Following are some points one should follow to efficiently do search engine optimization.
Before you start
Think what do you want to achieve out of your SEO effort(i.e. your goals)
Think of some potential keywords that will suit your website/blog niche.
Use some keyword research tools so that you come out with only relevant ones.
Keep a the max 4-6 keywords per page as more may result keyword stuffing and search engines may penalize you.
Optimize tags and headings
Title tag must not be too long (at the max 6-8 words) and try to include keyword as early as possible in the beginning.
Try to have main keywords of your blog/site in the URL itself.
Keyword in Meta tags. It makes sense that you should include all of your keywords in the keyword meta tag. Do not include any words that don’t appear in the body of your text.
Content
Keyword density should be no more than 3-7%. Pages having 10% or more of keywords may result in adverse results.
More weight is given to keywords that appear within H1 tags, then H2 tags and so on.
Keyword in the beginning of document.
The closer you can get your keywords to the beginning of your page content the better. Try to include your primary keyword within the first sentence or two and also within the last paragraph.
UNIQUE CONTENT also helps us rank better in search engine results pages(SERP's).
Link optimization
Link exchange is one method which can raise your rank in SERP as well as your Pagerank. But you should always try to do link exchange with similar sites and with better pagerank.
It is best if you have a keyword in the anchor text but even if you don’t, it is still OK.
Other Factors
Site maps: search engine spiders just love site maps. It's very easy and fast for a search engine spider to index a site with sitemap.
Site must always be up otherwise indexing may be missed sometimes. Apart from that efforts should be done to remove broken links 404 errors etc.
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